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Summer Time Fine with itiba Beauty

0131_073A0383Summer time is finally here and itiba has everything you need to maintain flawless, glowing skin in the season’s heat and be summer time fine! One of the biggest concerns for many during this steamy season is the appearance of dry skin. Being outside in the blazing sun for hours on end at the beach, in the park or doing other outdoor activities exposes the skin to the harsh elements of the sun. This can cause the skin to develop fine lines and wrinkles while appearing dehydrated, peeled, irritated and inflamed. Couple that with harsh soaps plus extra long baths & showers and you’ve got yourself a recipe for dull, dry skin. How can you avoid the appearance and annoyance that comes along with dry skin? Here are itiba’s four ways to protect and care for your skin from head to toe this summer and keep you summer time fine!

 

  1. Water Does The Body Good

When the summertime heat turns up, our bodies can become dehydrated very quickly. Who can remember to drink water throughout the day when we’re busy lounging on the beach drinking boozy beverages and sugary drinks? However, it’s important to drink plenty of water when the weather is a scorcher to ensure your skin remains hydrated and your energy levels stay high. Give your recommended 64 ounces a fun twist by infusing it with fruits and herbs like strawberries, lemon, mint, lime and cucumbers.

 

  1. Twice is Nice

Washing your face too often is another common cause for dry skin. During the summer, our bodies produce more sweat due to the increase in temperature, causing many to take more showers and wash our faces to rid ourselves of that sticky, yucky feeling that comes with 90+ degree temperatures. Wash your face only twice a day to prevent excessive drying of the skin. itiba’s Midnite Rain Body Soap is the ideal product for facial cleansing due to its detoxification capabilities. For oily and acne-prone skin, our Carib Lime Body Soap will cleanse and clear the skin without stripping it of oils.

 

  1. Cool as a Cucumber

Change up your long, hot shower routine this summer and take a 5-10 minute cool (not cold) shower instead. Hot water strips oils from the skin and the longer the shower, there’s a greater chance that your skin will lose its moisture, becoming dried out and dehydrated. Sooth and nourish dry skin with our Papaya Body Polish! Made with smoothly blended cornmeal, unrefined Shea Butter and natural oils, the luscious scent of papaya nectar will whisk your senses away to a tropical paradise while it gently exfoliates and moisturizes without drying your skin like many sugar and salt scrubs do.

 

  1. Minutes to Moisturize

Time is of the essence when it comes to moisturizing your skin. Be sure to moisturize within 3-5 minutes of taking a shower or washing your face and hands to lock in the skin’s moisture. Always pat your skin dry with a towel after washing your body, face or hands to ensure skin remains damp prior to moisturizer application. For instant relief of dry, patchy and irritated skin, get your hands on our Tranquil Sea Body Butter. Like all of our body butters, its non-greasy formula absorbs quickly into the skin while deeply conditioning and moisturizing.

 

Get your summertime fine by implementing these small changes in your routine. They will make all the difference in the quality and texture of your skin this summer, even all year round! For products rooted in Mother Earth from the teachings of our Caribbean ancestors, use itiba’s skincare line of lotions, soaps, body butters, polishes and more. Made with the natural ingredients of plant oils and butters plus no synthetic detergents or harsh chemicals, each itiba product is carefully and thoughtfully handcrafted in St. Croix, U.S. Virgin Islands. Discover a new skin care with itiba, a natural skin care company, at www.itibabeauty.com!

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Summer is coming…exfoliation made simple.

As part of a project that I have been working on for some months now, where I have experts in their respective fields speak to you about skin care, we are continuing our discussion on exfoliation and today I am so honored to have weighing on the subject one of our own family members, Aisha Massac, owner of Mankind Grooming For Men. She is also a Licensed Estheticians & Professional Makeup Artist based in Washington, DC. So sit back and enjoy the read on exfoliation 🙂 and Thank you Aisha Massac!

Exfoliation made simple

 

What is exfoliation? Exfoliation is the removal of surface dead skin cells, with the ultimate goal being to clear debris and free the retired cells to allow for better absorption, circulation, and brighten dull skin by promoting skin renewal. 

 

These dead skin cells, left on the surface, slow down healthy cell renewal, increase the depth of wrinkles and create a dull, sluggish appearance. The more you effectively exfoliate, the younger the skin looks and the better your skin care products can penetrate the skin.

 

However, too much exfoliation can cause redness and skin sensitivity. You should exfoliate no more than three days per week, as to not cause irritation or sensitive skin. If you already have sensitive skin as well as skin that easily hyperpigments, I would not recommend exfoliating since it can make your skin more sensitive and hurt your skin barrier. If you just HAVE to exfoliate (even outside of my recommendation), use an emollient based exfoliant and ONLY once a week; a light AHA would be a great option being that it’s moisturizing. A great option would be Dr. Perricone’s Advanced Face Firming Activator.

There are two types of exfoliation methods:

PHYSICAL

The most common form of exfoliation is physical exfoliation, which is mechanically removing superficial layers of the skin. This can be done with a face loofah, brush, washcloth, or with exfoliating cleansers. Mechanical exfoliators that utilize abrasive agents with sharp edges actually scrape and cut the skin. Abrasive agents such as apricot seeds (St. Ives being the most popular), granulated peach kernels, corn cob, silica, walnut shells and sugar instituted a major following in the ‘80s, followed by brushes, sponges, and loofahs. These all resulted in pulled, torn, stretched, abraded and traumatized skin that was covered with microlesions. Microlesions can lead to bacterial invasion, further leading to acne and/or wrinkles. Better options for physical or mechanical exfoliation are the Clarisonic skin brush and/or home microdermabrasion device (using aluminum oxide crystals). The Clarisonic has different skin brushes for different types of skin (Acne, Sensitive, Normal), and it allows you to adjust intensity for light or deep cleansing, and to avoid irritation. Other than the clarisonic, a mild exfoliating scrub is a great way to go to get a refreshed and clean look to the skin. An option for a more mild mechanical exfoliant would be almond meal, corn meal, or even baking soda, which can be added to your cleanser.

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A gentle and mild exfoliant, like corn meal, can be found in itiba’s body polishes. Great for getting your skin ready for summer!

  A professional mechanical exfoliant favorite of mine is the Dermalogica’s Daily Microfoliant, which uses a rice-based enzyme powder, that when mixed with water, activates the papain and salicylic acid. 

CHEMICAL

Chemical exfoliation, in essence, dissolves the “glue” that binds the dead skin cells together. Chemical exfoliation involves applying products containing a form of alpha hydroxy acid and/or beta hydroxy acid that dissolve this “glue” around the skin cells, hastening the shedding of several layers of the epidermis. Estheticians throughout the world have long preferred enzymes for exfoliation such as pineapple, papaya and pumpkin, typically found in a mask form, to exfoliate the skin. These enzymes are natural forms of AHAs. My favorite type of chemical exfoliation is enzyme exfoliating products over the AHA’s and BHA’s. I absolutely love June Jacobs Perfect Pumpkin Peeling Enzyme Masque. I also love Jan Marini’s SkinZyme Papaya Mask. Other popular chemical exfoliation methods, found in the skincare world are retinoids. Retinoids are in the same family of Vitamin A and is used to treat some forms of acne, aging, and even psoriasis. Although retinoids can cause flaking, they don’t typically cause dryness – this flaking is the sloughing off of dead cells. Retinoids are also known to cause irritation or sensitivity and must at all times be used with caution in sunlight. *Note: look for retinoids that are encapsulated.Regular use of alpha- or beta- hydroxy products or clay-based masks is of utmost importance to help reduce breakouts and remove dead skin buildup that could clog pores. These are among the most effective exfoliating ingredients. Because AHAs are water-soluble, they can penetrate deeper into the skin’s surface to lift the dead cells. However, caution must be given as they may irritate sensitive skin if used in too high a concentration. On the other hand, BHA (or salicylic acid) is fat-soluble, and doesn’t penetrate below the epidermis. 

**Note: If you have sensitive skin or a skin condition, such as rosacea, eczema, seborrhea, or dermatitis, you may want to consult your doctor or dermatologist to find the most effective exfoliating method for your skin type.

**Note: Do NOT use products that contain more than one of the above in one product

To exfoliate: 

1. Wash your face

2. Take medium to large amount of exfoliant (about the size of a dime to a nickel) and gently apply to damp skin. 

3. Massage the exfoliant over your skin. Never press into your skin – you are not sanding wood! Avoid your eye area, as this is a delicate area.

4. Use a washcloth or damp cloth to wipe clean with warm water

5. Apply your moisturizers and serums. 

 

Written By: Aisha Massac, Licensed Esthetician & Professional Makeup Artist based in Washington, DC

Did you know…

HAPPY FRIDAY FAMILY!! ‪#‎DidYouKnow‬ that you can reduce the amount of breakouts on your face by simply NOT touching your face all the time? Our hands touch EVERYTHING and by proxy, so does our face. Practice using a hand towel or napkin to wipe your face rather than your hands. To help control the amount of breakouts, also try making a lime (lemon if you cannot get limes) solution and rinsing your face with it. The deep cleansing and antibacterial properties of the lime juice help in getting deep into the pores to remove dirt and acne causing bacteria.

HOW TO…make the lime rinse? Simple, you want to start out with about 1 part lime juice to about 1 part water. You can make it stronger if you wish by simply adding more lime juice. But be careful, the stronger it is, the more likely it is to sting. Use this rinse in the morning and then again in the night just before bed time to ensure that the day’s dirt has been removed from your face. And remember, anytime you wash your face, ALWAYS make sure you put back the moisture. So use a light oil to keep your skin healthy and looking young after EACH facial, mask, and wash.
And now you know!

Les Nouvelles d’itiba!

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itiba, LLC Body Polishes

This year has truly been  a blessing! Our body polishes are being featured in the March 2014 issue of  Les Nouvelles Esthetiques & Spa Magazine! Les Nouvelles Esthetiques & Spa is published in over 30 countries, distributed in over 70, and has been in circulation in America since 1985, and is dedicated to “up to date knowledge in the world of spas, well being, beauty” and “encompasses all aspects of the spa industry: skin care, body care, makeup, spa therapies, and business management.” We are honoured to have been selected to be a part this publication.

Charlotte

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This past weekend marked the ninth annual Central Intercollegiate Athletic Association (CIAA) studded events college basketball games at Time Warner Cable Arena, boasted celebrities from Tamar Braxton, Ginuwine and Kevin Hart to the Virgin Islands’ very own Benny Demus, Verse Simmonds and us!

Sip N Style CIAA Beauty Weekend 2014

We were the official sponsors of the Sip N Style full service pop up styling suite, alongside 2 Sisters Cosmetics. From February 27 – March 1, 2014, itiba, LLC’s Body Polishes were used to administer on site beauty and spa treatments to the various clients that visited the beauty suite by celeb stylist and author Tye Coe, celeb MUA Kristen Moss, and nail technician Lisa Danielle. It was a great event in support of young athletes from HBCUs around the country. 2014 is truly shaping up to be an awesome year for itiba, LLC!

Let the Submissions Begin!

itiba Woman Nikia Martinez

itiba Woman Nikia Martinez

Today, Tuesday, February 18, 2014, is the day to begin sending in your submissions for your chance to be the next #itibaWoman! BE SURE TO FOLLOW THE INSTRUCTIONS AS FAILURE TO DO SO WILL RENDER YOUR ENTRY NULL AND VOID! Click here for entry details.

itiba, LLC Strikes a POSE (Magazine)!

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We’re only two months into the year and it has already been a year to remember! We started off the year with a feature in POSE Magazine! If you’ve ever wondered how itiba, LLC came to be, check out pages 29-32 of the New Year 2014 issue the magazine. Click here to read

This Could Be You!

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This week we kicked off our 2014 itiba Woman Contest. Do you think you’ve got what it takes to represent this top natural skincare line? On Monday, February 3, 2014 we will be announcing how you can enter to win.

Scent soothes the savage beast…

They say that music soothes the savage beast. Well…I beg to differ. I think it is scent! Fragrance. Our nose! I mean, of course music helps, but I think scent does a way better job at it than music.

I am sitting here listening to Luther Vandross croon away, but what has really gotten my attention and beginning to help me unwind and not go completely crazy as I hear my young ones beginning another argument in the background, is…a scent. I sit here and I am trying to identify the sharp, somewhat woodsy fragrance that my nose has sniffed out. I can make the out the cool, calming aroma of Lavandin. The heady fragrance of Ylang Ylang transporting me to Carambola and then reminding me of a walk where I smelled this sultry fragrance on the wind. That memory experience coupled with the soothe, sweet voice of Donnell Jones is quickly making me forget the fact that I have to quiet another argument between a seven year old and a ten year old. They will work it out. It was a discussion over a television show that is quickly forgotten.

My mind drifts back to the fragrance that I am struggling to identify, and as the R&B plays in the background, another memory experience overcomes my senses and I am transported back to a rough and winding road in the Rain Forest. The trees are so green, it is late afternoon and the cool breeze is gently caressing my face. I look to my right and I am enjoying a quiet excursion with my late husband. He is showing me bird pepper and is quickly telling me in Spanish to stop the car so he can go and pick some!

“Mai! I going to make a pepper sauce with this!” He says his eyes bright with discovery and already tasting the heat the pepper is promising him. “Why you like to go and damage yourself like that for?” I question, because I know he is just going to be crying when he tastes the pepper and it does just that, burn his mouth so badly that he swears NEVER “NUNCA” to eat the pepper sauce again! Of course that lasts all of five minutes and he is back at the bottle again! Wonderful memories that fragrance has forever trapped in the deepest recesses of my mind. All it will take is just a slight whiff of a certain fragrance and all the memories come flooding back.

Good times. Another aroma has just crossed my path. And now there is a new scent I am trying to identify. One was definitely a floral fragrance of some sort. This one smells like a mix of fruit and green. Another flash of memory. I am nine and running in the yard playing with my younger sisters. The gooseberry tree is calling to us and we clamor and race to be the first ones to the top of that very shaky tree! It is amazing the risks you take as a child. Thinking back now I wonder how I never fell from the top of that tree! At least 12 feet high and the higher you went the thinner and more fragile the tree was. But that didn’t stop me nor my sisters from racing, climbing, scraping our knees as we raced to the top to eat the ripe gooseberries. The most sour…tart…DELICIOUS fruit you have ever tasted. We are already arguing who is going to make the gooseberry stew. “Me!” I yell, “No, I going to make it!” yells my younger sister. And my other sister says “I have ALL the big ones so I will make it!” That wonderful fragrance of tree sap and gooseberry juice. Memories of a time when life was truly good and you had not one care in the world.

Sitting here listening to the music helps to calm the body and begin to put me in a relaxing state, but it is the fragrance that transports my mind to another time. Vetiver! That is what I am smelling. And immediately another fragrance memory comes to the forefront. Again, to a more personal, private time with my husband. Remembering his face, his voice, his strength. His love was what so amazed me. And now it is what helps to give me strength to carry on while he watches from the heavens. The Haitian Vetiver is such a seductive, alluring, almost mystical scent. Peaceful. Strong. Beautiful. Full of life, promise…love. The fragrance memories move closer to the present as the pain of loosing him emerges. Reminding me of the dark time, but there was still the presence of him there…although never to be touched again by him…there all the same. The Haitian Vetiver always reminds me that though we are strong creatures meant to do many unbelievable things…we are also very fragile and we must remember to always hold close and treasure the moments that bring us joy.

Ylang Ylang. That exotic fragrance always reminds me of adventure. Of a promise of something just around the corner. It reminds me of life! Of love! Of my children, who are my strength. Of the promise of new love…which I have now. Lavender. Calming. Relaxing. The smells of Mango always brings back the memories of youth, of adventure, of mystery and daring. Each fragrance forever locked in its own special place deep within me. Sometimes…when I least expect it…a scent will just transport me to a time gone by and I can see all that was and what will be. The music helps, I will give it that. But for me…it is scent that soothes the savage beast.