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Summer Time Fine with itiba Beauty

0131_073A0383Summer time is finally here and itiba has everything you need to maintain flawless, glowing skin in the season’s heat and be summer time fine! One of the biggest concerns for many during this steamy season is the appearance of dry skin. Being outside in the blazing sun for hours on end at the beach, in the park or doing other outdoor activities exposes the skin to the harsh elements of the sun. This can cause the skin to develop fine lines and wrinkles while appearing dehydrated, peeled, irritated and inflamed. Couple that with harsh soaps plus extra long baths & showers and you’ve got yourself a recipe for dull, dry skin. How can you avoid the appearance and annoyance that comes along with dry skin? Here are itiba’s four ways to protect and care for your skin from head to toe this summer and keep you summer time fine!

 

  1. Water Does The Body Good

When the summertime heat turns up, our bodies can become dehydrated very quickly. Who can remember to drink water throughout the day when we’re busy lounging on the beach drinking boozy beverages and sugary drinks? However, it’s important to drink plenty of water when the weather is a scorcher to ensure your skin remains hydrated and your energy levels stay high. Give your recommended 64 ounces a fun twist by infusing it with fruits and herbs like strawberries, lemon, mint, lime and cucumbers.

 

  1. Twice is Nice

Washing your face too often is another common cause for dry skin. During the summer, our bodies produce more sweat due to the increase in temperature, causing many to take more showers and wash our faces to rid ourselves of that sticky, yucky feeling that comes with 90+ degree temperatures. Wash your face only twice a day to prevent excessive drying of the skin. itiba’s Midnite Rain Body Soap is the ideal product for facial cleansing due to its detoxification capabilities. For oily and acne-prone skin, our Carib Lime Body Soap will cleanse and clear the skin without stripping it of oils.

 

  1. Cool as a Cucumber

Change up your long, hot shower routine this summer and take a 5-10 minute cool (not cold) shower instead. Hot water strips oils from the skin and the longer the shower, there’s a greater chance that your skin will lose its moisture, becoming dried out and dehydrated. Sooth and nourish dry skin with our Papaya Body Polish! Made with smoothly blended cornmeal, unrefined Shea Butter and natural oils, the luscious scent of papaya nectar will whisk your senses away to a tropical paradise while it gently exfoliates and moisturizes without drying your skin like many sugar and salt scrubs do.

 

  1. Minutes to Moisturize

Time is of the essence when it comes to moisturizing your skin. Be sure to moisturize within 3-5 minutes of taking a shower or washing your face and hands to lock in the skin’s moisture. Always pat your skin dry with a towel after washing your body, face or hands to ensure skin remains damp prior to moisturizer application. For instant relief of dry, patchy and irritated skin, get your hands on our Tranquil Sea Body Butter. Like all of our body butters, its non-greasy formula absorbs quickly into the skin while deeply conditioning and moisturizing.

 

Get your summertime fine by implementing these small changes in your routine. They will make all the difference in the quality and texture of your skin this summer, even all year round! For products rooted in Mother Earth from the teachings of our Caribbean ancestors, use itiba’s skincare line of lotions, soaps, body butters, polishes and more. Made with the natural ingredients of plant oils and butters plus no synthetic detergents or harsh chemicals, each itiba product is carefully and thoughtfully handcrafted in St. Croix, U.S. Virgin Islands. Discover a new skin care with itiba, a natural skin care company, at www.itibabeauty.com!

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Summer is coming…exfoliation made simple.

As part of a project that I have been working on for some months now, where I have experts in their respective fields speak to you about skin care, we are continuing our discussion on exfoliation and today I am so honored to have weighing on the subject one of our own family members, Aisha Massac, owner of Mankind Grooming For Men. She is also a Licensed Estheticians & Professional Makeup Artist based in Washington, DC. So sit back and enjoy the read on exfoliation 🙂 and Thank you Aisha Massac!

Exfoliation made simple

 

What is exfoliation? Exfoliation is the removal of surface dead skin cells, with the ultimate goal being to clear debris and free the retired cells to allow for better absorption, circulation, and brighten dull skin by promoting skin renewal. 

 

These dead skin cells, left on the surface, slow down healthy cell renewal, increase the depth of wrinkles and create a dull, sluggish appearance. The more you effectively exfoliate, the younger the skin looks and the better your skin care products can penetrate the skin.

 

However, too much exfoliation can cause redness and skin sensitivity. You should exfoliate no more than three days per week, as to not cause irritation or sensitive skin. If you already have sensitive skin as well as skin that easily hyperpigments, I would not recommend exfoliating since it can make your skin more sensitive and hurt your skin barrier. If you just HAVE to exfoliate (even outside of my recommendation), use an emollient based exfoliant and ONLY once a week; a light AHA would be a great option being that it’s moisturizing. A great option would be Dr. Perricone’s Advanced Face Firming Activator.

There are two types of exfoliation methods:

PHYSICAL

The most common form of exfoliation is physical exfoliation, which is mechanically removing superficial layers of the skin. This can be done with a face loofah, brush, washcloth, or with exfoliating cleansers. Mechanical exfoliators that utilize abrasive agents with sharp edges actually scrape and cut the skin. Abrasive agents such as apricot seeds (St. Ives being the most popular), granulated peach kernels, corn cob, silica, walnut shells and sugar instituted a major following in the ‘80s, followed by brushes, sponges, and loofahs. These all resulted in pulled, torn, stretched, abraded and traumatized skin that was covered with microlesions. Microlesions can lead to bacterial invasion, further leading to acne and/or wrinkles. Better options for physical or mechanical exfoliation are the Clarisonic skin brush and/or home microdermabrasion device (using aluminum oxide crystals). The Clarisonic has different skin brushes for different types of skin (Acne, Sensitive, Normal), and it allows you to adjust intensity for light or deep cleansing, and to avoid irritation. Other than the clarisonic, a mild exfoliating scrub is a great way to go to get a refreshed and clean look to the skin. An option for a more mild mechanical exfoliant would be almond meal, corn meal, or even baking soda, which can be added to your cleanser.

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A gentle and mild exfoliant, like corn meal, can be found in itiba’s body polishes. Great for getting your skin ready for summer!

  A professional mechanical exfoliant favorite of mine is the Dermalogica’s Daily Microfoliant, which uses a rice-based enzyme powder, that when mixed with water, activates the papain and salicylic acid. 

CHEMICAL

Chemical exfoliation, in essence, dissolves the “glue” that binds the dead skin cells together. Chemical exfoliation involves applying products containing a form of alpha hydroxy acid and/or beta hydroxy acid that dissolve this “glue” around the skin cells, hastening the shedding of several layers of the epidermis. Estheticians throughout the world have long preferred enzymes for exfoliation such as pineapple, papaya and pumpkin, typically found in a mask form, to exfoliate the skin. These enzymes are natural forms of AHAs. My favorite type of chemical exfoliation is enzyme exfoliating products over the AHA’s and BHA’s. I absolutely love June Jacobs Perfect Pumpkin Peeling Enzyme Masque. I also love Jan Marini’s SkinZyme Papaya Mask. Other popular chemical exfoliation methods, found in the skincare world are retinoids. Retinoids are in the same family of Vitamin A and is used to treat some forms of acne, aging, and even psoriasis. Although retinoids can cause flaking, they don’t typically cause dryness – this flaking is the sloughing off of dead cells. Retinoids are also known to cause irritation or sensitivity and must at all times be used with caution in sunlight. *Note: look for retinoids that are encapsulated.Regular use of alpha- or beta- hydroxy products or clay-based masks is of utmost importance to help reduce breakouts and remove dead skin buildup that could clog pores. These are among the most effective exfoliating ingredients. Because AHAs are water-soluble, they can penetrate deeper into the skin’s surface to lift the dead cells. However, caution must be given as they may irritate sensitive skin if used in too high a concentration. On the other hand, BHA (or salicylic acid) is fat-soluble, and doesn’t penetrate below the epidermis. 

**Note: If you have sensitive skin or a skin condition, such as rosacea, eczema, seborrhea, or dermatitis, you may want to consult your doctor or dermatologist to find the most effective exfoliating method for your skin type.

**Note: Do NOT use products that contain more than one of the above in one product

To exfoliate: 

1. Wash your face

2. Take medium to large amount of exfoliant (about the size of a dime to a nickel) and gently apply to damp skin. 

3. Massage the exfoliant over your skin. Never press into your skin – you are not sanding wood! Avoid your eye area, as this is a delicate area.

4. Use a washcloth or damp cloth to wipe clean with warm water

5. Apply your moisturizers and serums. 

 

Written By: Aisha Massac, Licensed Esthetician & Professional Makeup Artist based in Washington, DC

Everything is a CHEMICAL ;-)

A couple years ago I was asked by a customer if my skincare products contained “chemicals”. I get this question quite frequently and decided that I would explain why EVERYTHING is a chemical and what the better question should be is if there are any synthetics in the products.

 

Everything is a chemical.

I just wanted to start with that first. The air we breathe the water we drink; they are all forms of chemicals. A “chemical” is defined as ‘A substance with a distinct molecular composition that is produced by or used in a chemical process.’ (thefreedictionary.com). Where we start to get into issues of “chemical sensitivities” is when we are now moving out of naturally forming chemicals and into what are synthetic chemicals. When we introduce the synthetic chemicals into our products, our food, even our skincare, that is when things can begin to get a little troublesome.

ethos of productsThe skin care products that are manufactured by itiba all use natural, whole oils that are either minimally processed or unrefined vegetable oils. I take care to find quality products and that includes the essential oils, for use in the products. Some products do contain synthetic fragrances, but the “chemical” in them that usually causes the sensitivity and irritation, phthalates, are NOT used when making these fragrances. Phthalates are also not used when making the packaging, so the packaging is all phthalate free. Phthalates are derived from petroleum and are a type of plasticizer used in a range of products, a few of which, like I mentioned earlier, is fragrance and plastic packaging.

“Phthalates (pronounced THAL-ates) are organic chemicals derived from oil. They are the most commonly used plasticizers in the world. Phthalates have been in use for about 50 years, primarily to make polyvinyl chloride (PVC) soft and flexible. They are colorless, oily liquids with little or no odor and low volatility. Phthalates are widely used because of their performance, cost, durability, and their contribution to overall product sustainability.

Phthalates are always incorporated with other materials into an end product. They are most commonly blended with PVC resins, pigments and additives to produce everything from textile screen print inks, to PVC flooring and cable sheathing, to life-saving medical devices, such as vinyl blood bags and IV tubing. Not all phthalates are used as plasticizers for PVC. Phthalates keep nail polish from chipping, make perfume linger longer, or make tool handles strong and more resistant to breaking.” http://www.iccink.com/phthalates.htm

The synthetic chemicals that are used, in particular, the preservatives, are safe, paraben free and are not formaldehyde donors. The preservative, Optiphen, is one that is recognized world-wide for use in cosmetics and is considered very safe. The soaps are cold processed. What that means is that other than the heat used to melt any hard oils or butters, no heat is introduced in the process of making the soap. The only heat comes from the actual reaction of the combination of the lye and fats/oils used.

Lye, which is the combination of the sodium hydroxide or potassium hydroxide with water, is used to make ALL soaps. You cannot make soap without that particular chemical combination. That lye water is needed to start and create the chemical reaction to change natural vegetable oils and butters into a salt, or what is more commonly called a “soap”11377546_337849499672416_583685429_n. That process generates and creates its own heat by nature of the chemical reaction. Only natural, minimally processed vegetable oils are used to make these skin loving, moisturizing, cold processed soaps. At itiba, we do not use animal fats. We believe in using the natural, healthy vegetable oils that offer so many healing qualities when making our soaps. Natural colorants, herbs and clays are also used in the process of creating these soaps. These natural additives add a variety of benefits from exfoliant, to skin loving benefits like Lavender Flower Powder for anti-inflammatory properties, clays and charcoal for detoxifiying and Turmeric for its overall health benefits as well as for color. turm

Also, depending on the time of year, real fruit is also used in the soap making process. Essential oils and/or phthalate free fragrance oils are also used in the making of the cold processed soaps. The oils used are coconut, palm and palm kernel, rice bran, castor, Shea butter and sunflower. Sodium hydroxide is used to help turn the oils and butters into soap.

aloe vera clear gelAloe Vera Juice is used to make ALL the other liquid based products. Optiphen, the preservative I mentioned earlier, is also used to preserve and protect the product from spoilage and mold or bacterial growth. Again, natural, minimally processed oils are used in this process. Avocado, Rice Bran, Jojoba are the oils used for the lotions. The body spray uses Aloe Vera Juice, an essential oil blend and a binder so that the essential oils and water/liquid can relatively stay together and create a light emulsion. Those ingredients are all derived from coconut oils and are non-sensitizing and gentle for many, including those who are “chemical sensitive”.

The butters and polishes use unrefined Shea Butter or Mango butter (depending on the product), organic and natural oils. Stearic acid, a fat which is derived directly from either coconut or palm oil, is used to help give the products a better feel and for stability, especially in the heat that we suffer from here on St. Croix. Natural exfoliants are used in the polish like cornmeal (which is used in the majority of them) or brown sugar which is used exclusively in the Kaya blend. Again, only essential oils or phthalate free synthetic fragrance oils are used in the butters and polishes. NO colorants, other than what is given through the use of the brown sugar or the cornmeal for the polishes, are used in these products. There are no colorants, synthetic or natural, used in the lotions.

So that was the gist of what I explained and needless to say, I gained a new customer. And should you ever have questions about the process it takes to create our luxurious, skin care products, just send an email or leave a comment and I will do my best to make sure that I have an answer for you.

 

Les Nouvelles d’itiba!

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itiba, LLC Body Polishes

This year has truly been  a blessing! Our body polishes are being featured in the March 2014 issue of  Les Nouvelles Esthetiques & Spa Magazine! Les Nouvelles Esthetiques & Spa is published in over 30 countries, distributed in over 70, and has been in circulation in America since 1985, and is dedicated to “up to date knowledge in the world of spas, well being, beauty” and “encompasses all aspects of the spa industry: skin care, body care, makeup, spa therapies, and business management.” We are honoured to have been selected to be a part this publication.

Charlotte

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This past weekend marked the ninth annual Central Intercollegiate Athletic Association (CIAA) studded events college basketball games at Time Warner Cable Arena, boasted celebrities from Tamar Braxton, Ginuwine and Kevin Hart to the Virgin Islands’ very own Benny Demus, Verse Simmonds and us!

Sip N Style CIAA Beauty Weekend 2014

We were the official sponsors of the Sip N Style full service pop up styling suite, alongside 2 Sisters Cosmetics. From February 27 – March 1, 2014, itiba, LLC’s Body Polishes were used to administer on site beauty and spa treatments to the various clients that visited the beauty suite by celeb stylist and author Tye Coe, celeb MUA Kristen Moss, and nail technician Lisa Danielle. It was a great event in support of young athletes from HBCUs around the country. 2014 is truly shaping up to be an awesome year for itiba, LLC!

Let the Submissions Begin!

itiba Woman Nikia Martinez

itiba Woman Nikia Martinez

Today, Tuesday, February 18, 2014, is the day to begin sending in your submissions for your chance to be the next #itibaWoman! BE SURE TO FOLLOW THE INSTRUCTIONS AS FAILURE TO DO SO WILL RENDER YOUR ENTRY NULL AND VOID! Click here for entry details.

itiba, LLC Strikes a POSE (Magazine)!

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We’re only two months into the year and it has already been a year to remember! We started off the year with a feature in POSE Magazine! If you’ve ever wondered how itiba, LLC came to be, check out pages 29-32 of the New Year 2014 issue the magazine. Click here to read

This Could Be You!

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This week we kicked off our 2014 itiba Woman Contest. Do you think you’ve got what it takes to represent this top natural skincare line? On Monday, February 3, 2014 we will be announcing how you can enter to win.